Buyers oftentimes don’t view the business as the seller does. They can have a different view on the physical operations, the employees, the technology, and of course, the financials. They can identify what they believe are problems and can have an entirely different vision for the future of the company. Business owners should get the expertise of a business broker or M&A advisor on how they think buyers will view the company and the issues that need to be resolved before it goes on the market.